Heart on sleeve time: We love Apple. We're unapologetic iNerds, we're proud of it, and we'll happy bore you to tears over it as soon as look at you. Let it never be said though, that we can't apreciate innovation and creativity from its competitors...
Towards the end of 2010, Microsoft are telling us that they'll be releasing the next iteration of their smart phone operating system; Windows Phone Series 7. Forgoing the contrived name, Microsoft seam to be doing something their critics have accused them of failing at for the better part of a decade, innovating. Over the last month or so, we've seen a swath of previews and screen-shots trickle out from Redmond, and we have to give it to them, we're excited about a Windows phone for the first time since - well, the first time ever, really.
The latest previews present some quite granular detail around the way the OS will handle users' interactions with email functionality, and the mobile flavours of the Office suite. It's typographic, it's simple, it's fluid, and we're seriously hoping Apple are watching carefully.