Through our relationship with Tearfund, we're frequently asked to develop online components to off-line campaigns. This is another of those projects. If you'd gone along to a charity conference, or some other event where Tearfund were exhibiting this campaign, you'd have seen the odd spectacle of passers by being challenged to see whether they could "lob a loo roll" into a toilet bowl some meters away. This was just a hook they were using to suck people in, so they could talk to them about water and sanitation issues in the developing world.
Our job was to create something online that would have the same effect. So we developed this viral game, replete with leader-board functionality; users have five goes at hitting a bull's eye painted on the back of a toilet seat, the closer you are, the more you score, and there's also bonus points for trick shots involving spin-throws!
Give it a try!